5.th Bath Size 1 Conference – Mass Customization and Personalisation

03 March 2021 in virtual form

How to manage Variety and Complexity in uncertain times

  • Überblick

    The conference offers a setting for experts from market leading companies, innovative start ups and research institutes. Get in touch with the experts and learn how to optimize your industrial production systems and their associated businessmodels for personalised products.

    See how digitization enables individual production close to serial costs. With a systematic approach and the right methods and tools you can turn your challenges into opportunities and your ideas into success stories – even in times of crisis!

    The event will bring together the mass customization community on March 3, 2021 as a webinar from 2 p.m. to 6 p.m.

    Experience exciting presentations from top-class speakers. See live demonstrations and exchange ideas with participants and speakers. Get in contact with the experts in interactive sessions, workshops and expand your network.

    Moderation: The and is moderated by three excellent experts of Bath Size 1, Mass Customization and Personalisation:

    Prof. Dr. Roman Dumitrescu, is the managing director of the technology network Intelligent Technical Systems OstWestfalenLippe (it’s OWL) which was awarded one of Germany’s 15 Leading-Edge Clusters by the Federal Ministry of Education and Research (BMBF). Additionally, he is technical manager for the areas Systems Engineering and Work 4.0 in it`s OWL.

    Manuela von zur Mühlen, Global Lead Strategic Alliances at spreadshirt. She has a lot of experience with Mass Customization as a „DNA“ of her business model – from a start-up to worldwide global player.

    Prof. Frank T. Piller, Head of the Institute of Technology and Innovation Management at RWTH Aachen University and the “mass customization pope” who always inspires the participants with his visionary outlook on the “mass customization” business model of the future.

    You will find here the detailed program from December 2020.

    Advisory board
    Mathis ­Bayerdörfer

    SPS Magazin

    Advisory board
    Prof. Dr. Roman Dumitrescu

    it‘s OWL Cluster­management GmbH & Fraunhofer IEM

    Advisory board
    Michael ­Matthesius

    Weidmüller Group

    Advisory board
    Alexander Müller


    Advisory board
    Prof. Dr. Frank ­Piller

    RWTH Aachen


    • Mass Customization in the Post-Corona Economy: Out of the Crisis with Individualization?
    • Smart products, services and product-service systems, personalised Software
    • Digital business models for mass customization
    • Success factors and best practice
    • The complexity of production always in view: With augmented reality and digital workflows to batch size 1
    • Key insights from industry in mass customization pioneers
    • Managing variety, product/service platforms and families
    • Customized configuration


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